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Walmart Loses Claim To Yellow Smiley Face (Sun God) Logo
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2005-12
2008-03-28
Walmart loses lawsuit to stop CafePress.com from selling Charles Smith’s parody bumper stickers and T-shirts defaming Walmart using the yellow smiley face the company used in all of it’s commercials along with tag lines of “walocaust” and “wal-qaeda”.

The judge also stated that Walmart had no trademark rights over the smiley face - an image that has been around long before Walmart’s commercialization of it.
Cited Sources
Smith v. Wal-Mart Stores, Inc.
Wal-Mart loses trademark on smiley face
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Occult Symbols Walmart